The Future of Fundraising Is Peer-to-Peer

When I was leading fundraising efforts at a national nonprofit, the focus of everything I did was the individual donor. From coming up with new ways to get donors to give to creating messaging that resonated with their interests, IRead more…

Major Gifts: A Thing of the Heart – Introduction

I was listening to her tell her story. A single mom and her small child in trouble, they were helped by this nonprofit. She told me where they lived, how they both had been abused by a very controlling man,Read more…

Tracking your Donors – 5 Trends

As you track your donors, there are 5 trends you need to carefully monitor. A donor is giving exactly what they promised. A donor increased his or her pledge. A donor stopped giving. A donor decreased his or her giving.Read more…

2016 European Organisational Development and Fundraising Network

This Network’s annual curriculum will focus on helping leaders learn how to do development and fundraising through a variety of biblically-based principles. The Network will be taught by Jerry Twombly, Founder and Executive Director, BGW Development. Prior preparation will be setRead more…

Major Gift Fundraising – By the Numbers

With a hat tip to Tony Martignetti, this week’s infographic from Bloomerang, the donor management software vendor, is full of interesting stats and advice re that elusive but much-sought-after fundraising prize: the major gift. Based on data from a Bloomerang survey of more thanRead more…

3 Ways to Leverage and Grow Your Marketing Impact

Some nonprofits or churches don’t think they have enough work to merit a full-time marketing person, and no one wants to spend a penny more than they have to. But every organization has marketing needs, and a long wish listRead more…

10 Ways to Cast a Generosity Vision in Your Church

  Long gone are the days when folks gave to the church simply because that was the expectation. Dollars are often tight. Members have sometimes seen church dollars spent poorly. Young people in general want to support hands-on, personal ministry.Read more…

2014 Individual Donor Benchmark Report

The 2014 Individual Donor Benchmark Report intends to help grassroots organizations in the USA strengthen their fundraising efforts. The Report found that the single most important thing organisations can do to strengthen their individual donor fundraising is to create a fundraisingRead more…

7 Benefits for Raising Funds

Many people are given the assignment to raise funds, and yet the reality is they have never raised funds before. So it is fair to ask the question “Why raise financial support?” I want to unveil for you the benefits ofRead more…