Major Gift Fundraising – By the Numbers

With a hat tip to Tony Martignetti, this week’s infographic from Bloomerang, the donor management software vendor, is full of interesting stats and advice re that elusive but much-sought-after fundraising prize: the major gift. Based on data from a Bloomerang survey of more than seven hundred nonprofits and conversations with major gift fundraisers, it should be of special interest to mid-size organizations that have never actively solicited a major gift but are ready to add the category to their development portfolio.