Your donor has just sent in another gift! Hurray! So you reply with a wonderful, personal thank you note. And then you call her to say thanks. In addition to the paper letter that you send. Then what? You haveRead more…
Media Engagement
Why does it media engagement matter? Taking the time to map engagement level to volume, share of voice and share of conversation is an excellent way to make a case for your engagement effort. Is your content receiving more sharesRead more…
Media and Communication
Itis has been shown that media can be a good thing and a bad thing. The media can support a cause or defeat the cause. I know that the media can communicate accurate and inaccurate information. Withoput the media weRead more…
Prayer
Prayer is our communication with God. To not be in prayer is to not be connected with God.Humans were created by God for God. We are a spirit that resides in a body and that spirit was created to communicateRead more…
Ten Mistakes Mission-focused People Make (Plus Four Bonus Mistakes!)
What with it being Lent and all, I thought about giving up Practical Mobilization or maybe mission mobilization in general! That’s a thought. But one that raises all sorts of Psalm 137 feelings, you know, “May my right hand forget itsRead more…
The Psychology of Social Sharing
“I share, you share, we all share because…we…care.” Sharing is in. Sharing is cool. We share, therefore we are. But, as this infographic from business analytics shop StatPro illustrates, we do it for different reasons — and in different ways. What kind ofRead more…
5 Tips for Your Next Email Newsletter
The arrival of the New Year is a great time to look at your overall marketing strategy and think of new ways to grow your organization in 2014. An email newsletter is a great way to do it! With aRead more…
How to Make the Case for Giving: 8 Steps to a Compelling Fundraising Appeal
A fundraising appeal without a compelling case for giving is just words on a page. For fundraising appeals to indeed appeal, fundraisers must master the art and science of creating a rock-solid case for giving—persuasive content that inspires donors toRead more…
6 Steps You Can Take Today to Improve Your Donor Retention
Encouraging donors to keep giving and give more to a ministry can be a challenge. Gail Perry describes 6 steps that organisations can take to retain donors.
Nonprofit Communications Trends 2014
Communication is an important part of mobilising funds for ministries and churches. The infographic is a summary of the Nonprofit Communication Trends 2014 report which is the response of more than 2,100 nonprofit (charity) professionals in the US to anRead more…