Communication is an important part of mobilising funds for ministries and churches. The infographic is a summary of the Nonprofit Communication Trends 2014 report which is the response of more than 2,100 nonprofit (charity) professionals in the US to an annual communication trends survey. The full report can be requested from www.nonprofitmarketingguide.com/resources/2014-nonprofit-communications-trends-report/

Engaging one’s community (49%) and building general brand awareness (40%) is mentioned by nonprofit communicators as higher priorities in 2014 than retaining current donors (30%) with the top priority (53% of respondents) being acquiring new donors. E-newsletters continue to be the most popular vehicle for communicating with one’s supporters, ahead of both email and direct mail appeals while Facebook is still viewed, by a large margin, as the most important social media site for nonprofits.