Here’s a smart formula to use for ALL sorts of donor communications. Telling donors exactly how you spent their money will build TRUST. Send this information to donors AFTER they give. And your donors will love you for it.Read more…
Giving Pledge Signers Gave Big in 2013 but Not Much for Today’s Needs
More than 120 of the world’s billionaires have committed publicly to giving at least half their wealth to charity, including 19 on this year’s Philanthropy 50 list. But while the number of people who have signed the Giving Pledge, unveiledRead more…
A Look at the 50 Most Generous Donors of 2013
America’s biggest donors gave $7.7-billion to nonprofits in 2013, with higher education and family foundations receiving the most money. This is a list of the 50 donors with further information on their giving through the different links on their namesRead more…
5 Tips for Your Next Email Newsletter
The arrival of the New Year is a great time to look at your overall marketing strategy and think of new ways to grow your organization in 2014. An email newsletter is a great way to do it! With aRead more…
How to Make the Case for Giving: 8 Steps to a Compelling Fundraising Appeal
A fundraising appeal without a compelling case for giving is just words on a page. For fundraising appeals to indeed appeal, fundraisers must master the art and science of creating a rock-solid case for giving—persuasive content that inspires donors toRead more…
Generosity Exercises
The excellent ‘Generosity Exercises’ book by Gary Hoag invites Christians to explore passages in three sections: (1) the Old Testament, (2) the Gospels, and (3) the rest of the New Testament, the world of the Early Church. This format helpsRead more…
10 Planned Giving Mistakes You Don’t Want to Make
Only 50 percent of people have a will or estate plan. Without a plan, money God intended to fund Kingdom ministry will be directed elsewhere. Churches should be the one place Christians can go for advice and encouragement about allRead more…
Strengthen Your Fundraising Appeal With the “MPI” Formula
Here’s a very smart, efficient way to present your fundraising appeal. I’ve run into this format lately and think it’s extremely effective. It forces you to be crystal clear about the three fundamental parts of any fundraising conversation: How muchRead more…
6 Steps You Can Take Today to Improve Your Donor Retention
Encouraging donors to keep giving and give more to a ministry can be a challenge. Gail Perry describes 6 steps that organisations can take to retain donors.
Prosocial Spending and Happiness: Using Money to Benefit Others Pays Off
Researchers at the University of British Columbia have shown that the ways in which people spend their money has implications for their happiness. Studies show that people who spend money on others report greater happiness. The benefits of such ‘pro-social’Read more…