Researchers at the University of British Columbia have shown that the ways in which people spend their money has implications for their happiness. Studies show that people who spend money on others report greater happiness. The benefits of such ‘pro-social’ spending emerge among adults around the world, and the positive benefits of giving can be detected even in toddlers. These benefits are most likely to emerge when giving satisfies one or more core human needs (relatedness, competence, and autonomy). The rewards of ‘pro-social’ spending are observable in both the brain and the body and can potentially be harnessed by organisations and governments.