Fundraising Statistics, Trends & Data

By Nigel Topic: BlogKeywords: , , ,

GENERAL FUNDRAISING STATISTICS

  • $335.17 billion donated to US-based charitable causes in 2013
  • 72% of US-based charitable giving that comes from individuals
  • 5% of US-based charitable giving that comes from corporations

ONLINE DONATION STATISTICS

  • 40.5% of nonprofits surveyed said that less than 10% of their fundraising will be through online donations
  • 11.9% of nonprofits surveyed said that greater than 75% of their fundraising will be through online donations
    • Source: 2015 NonProfitEasy Fundraising Survey

DIRECT MAIL STATISTICS

  • 75.6% of nonprofits surveyed said that under 50% of their fundraising will be through direct mail
  • 2.4% of nonprofits surveyed said that greater than 75% of their fundraising will be by direct mail
    • Source: 2015 NonProfitEasy Fundraising Survey

EVENT FUNDRAISING STATISTICS

  • 24.4% of nonprofits surveyed said that less than 10% of their fundraising will be event-related
  • 34.2% of nonprofits surveyed said that greater than 50% of their fundraising will be by event-related
  • 59.5% of nonprofits surveyed said that they hosted one or fewer events that involved ticketing
  • 16.2% of organizations surveyed that they hosted five or more events that involved ticketing
    • Source: 2015 NonProfitEasy Fundraising Survey

MEMBERSHIP STATISTICS

  • 14.6% of nonprofits surveyed said that they charge for memberships
    • Source: 2015 NonProfitEasy Fundraising Survey

GENERAL NONPROFIT STATISTICS

  • 1,507,231 nonprofit organizations (501c3) in the United States
  • 500,868 nonprofit organizations with less than $1M in total revenue
  • 2.25% of nonprofits that account for 90% of the total reported revenue