Charitable Giving Report: How Nonprofit Fundraising Performed in 2013

The Charitable Giving Report 2013 reveals year-over-year changes in online and offline giving in the USA. The Report engages with the following five key observations and much more:

  • Overall charitable giving grew 4.9% in 2013, while online giving grew 13.5%.
  • Online giving accounted for 6.4% of all charitable giving in 2013.
  • Large organizations had the greatest increase in overall charitable giving, while small nonprofits grew their online giving the most.
  • International affairs organizations grew the most in overall charitable giving, while faith-based nonprofits had the biggest increase in online giving.
  • More than one-third of overall charitable giving happens in the last three months of the year, with the highest percentage coming in December.

 

The Charitable Giving Report includes overall giving data from 4,129 nonprofit organizations, representing $12.5 billion in total fundraising from 2013. The Report also includes online giving data from 3,359 nonprofits, representing $1.7 billion in online fundraising from 2013. It provides valuable fundraising insights to also help churches and ministries in the US increase their giving.