When I first got into fundraising, I executed campaigns without worrying too much about donors or spending a lot of time thinking about why or how they responded to particular strategies or appeals. Eventually, I realized that if development professionalsRead more…
Listen Your Way to Your Capital Campaign Gifts
What’s the toughest lesson to learn when you are soliciting your campaign gifts? To know when to shut up. Failure – or success – with your capital campaign ask Just imagine: Here you are, ready to make a key campaign solicitation. You’reRead more…