The arrival of the New Year is a great time to look at your overall marketing strategy and think of new ways to grow your organization in 2014. An email newsletter is a great way to do it! With aRead more…
How to Make the Case for Giving: 8 Steps to a Compelling Fundraising Appeal
A fundraising appeal without a compelling case for giving is just words on a page. For fundraising appeals to indeed appeal, fundraisers must master the art and science of creating a rock-solid case for giving—persuasive content that inspires donors toRead more…