Online fundraising is becoming more and more important. Research in the US indicates that religious organisations are far behind in using technology as effective tool to raise funds. In the free report that can be requested through the given website, researchers analyzed the fundraising habits and donor experience of 151 US charities. The results shine light on the gap between known best practices around online fundraising and what is actually occurring.

The 50-page study reviews the four key areas of an online donation process: Email Registration, Email Communication, Online Donation Experience, and Gift Acknowledgement, and provides guidance on what organizations should be doing.