This is the fascinating story of the corporate social responsibility engagement of Amway, a US company. Note the conclusion: 

’And consider not only the impact of your corporate responsibility programs but also how you’re contributing to a stronger, healthier community and planet. Caring for our communities is about more than philanthropy; it’s about being responsible stewards of the resources we share. People, products, and performance can define your corporate social responsibility programs and enable you to make a real difference in your community.’