mGive Text Donation Study 2013

Donors in the US who give via text message would like to make larger gifts using their mobile phones, according to a survey by the mGive Foundation. 85% of the donors said they would be willing to give $25 to $50 via text although the contributions presently are limited to $10 each. Text donors like to give through their mobile device because it is easy, convenient, and allows the donor to retain control. People who make donations via text message also give using other methods. Online giving received the top ranking as the donors’ preferred method of giving, followed by special events and text messages. Religious organisations however do not make use of the opportunities text giving present. Only 12.8% of respondents said that they will consider giving to religious organisations through text giving.