Globalization should be reshaping our definition of “people groups.” My contention is that the fastest growing and largest people group is The Global Business Consumer. Their scope and way of thinking is Global. In terms of culture, they are businesspeople who share a common language (business speak), use the same tools to communicate, and in many cases dress the same. Their allegiance to business often supersedes their identification with a tongue or tribe. Finally, in terms of behavior they are Consumers. They make life decisions in a similar manner to the choice they make between buying an i-Phone or a Blackberry.

The implications of this are contained in a paper I have written called BEYOND BUSINESS AS MISSIONS.