Total Recall: Staying Faithful by Being Relevant
By Krish Kandiah
I had my eye on Arnold Schwarzenegger as I travelled by bus from Singapore to Thailand in the summer of 1994. At that time, instead of using standardised, mass-produced film posters, each cinema would hire an artist to paint picture billboards to advertise the movies. One of the film star’s blockbusters was on general release and in Chinese-majority Singapore Schwarzenegger had distinctly Chinese facial features. On our way through Malaysia our bus passed many cinemas, all of which depicted him with a more Malay-looking disposition. When I finally made it to Thailand Schwarzenegger had a noticeably Thai appearance! It seems we want our heroes to look like us!
Upon coming home to the UK I looked through a book of images of Jesus Christ and it soon became apparent that Western Christianity had been doing the same thing for centuries with the greatest hero of all. The majority of the images of Christ, whether on canvas or on film, depict the Son of God as a blue-eyed, blonde-haired, Western male. It has sometimes been said, “God created us in his image and we have returned the compliment.” Indeed, this is what has happened.
These images of Jesus are an illustration of the very complex relationship between our cultures and the gospel. And we must consider this subject if we are going to relate the faith relevantly and faithfully to contemporary culture. The missiologist Andrew Walls has neatly summarised this relationship into two historical trends: the “Indigenising Principle” and the “Pilgrim Principle.”1
Indigenising  Principle
The indigenising principle is demonstrated when the  Church seeks to connect with its host culture. For example, when the  early Church, empowered by the Spirit, took the gospel to the nations,  they were not afraid to translate the message into the Greek language  and its thought forms. The brilliant prologue of John’s Gospel shows the  author reappropriating the philosophical concept of the logos to help  Greek speakers understand the truth about the person of Christ. However,  when this indigenising principle is taken too far, as we have seen with  the images of Christ, it simply co-opts Christianity into the norms and  social mores of the host culture. For example, in a materialistic  Western culture, Jesus Christ is often marketed as the fulfilment of a  dream of health and wealth. This danger is called syncretism.
Pilgrim  Principle
To take advantage of the indigenising principle  without falling into the trap of syncretism, we need Walls’  counterbalance: the pilgrim principle. The gospel is a prophetic message  and Christ and his Church are never fully at home in any culture. Each  culture is a mix of the grace of God and rebellion against God; the  gospel calls every culture to repentance and Christians are called to be  “resident aliens” who both affirm and confront the culture. But again  when this is done without sufficient humility or reflection, the gospel  can be exported from one culture to another, along with the cultural  baggage of the missionary. The West has a history of planting churches  that exported their hymn book, dress codes, leadership structures and  social norms along with the gospel. This danger is called cultural  imperialism. 
Every genuine communicator of the gospel seeks to make the message both faithful to God’s revelation and relevant to the culture they are communicating to. Yet historically and from our contemporary experience we often fail in both areas. What help is there?
Jesus  Christ
Jesus is God in human flesh, but not just generic  human flesh; God became Jewish flesh. Jesus abided by Jewish customs and  laws, spoke Aramaic and used the local idioms. Jesus used the everyday  experiences of his audience (agriculture, fishing, eating) as a means to  communicate the good news of the kingdom. Jesus’ message connected with  people because he connected with their culture. Yet Jesus’ message is  prophetic; Jesus finds safe language to deliver a dangerous message. He  is criticised for getting too close to the outcasts of his society, to  the social misfits and moral failures; and yet, even his enemies can  find no sin in him. Jesus models for us a relationship with our  cultures; he demonstrates a way to be in the world but not of it.
Canon
Scripture  is both human and divine—written into a specific human context and yet  the unfailing word of God for all time. Good Christian communication  acts as a bridge between text and context as we expound and apply the  timeless truth of God. Unfortunately our preaching is often more like a  pier than a bridge. Some of us are good at finding appropriate links  with popular culture and telling amusing stories that grab the  attention. Others of us ground our message in the solid rock of biblical  truth but fail to connect it to the everyday experience of our  audience. The Bible provides the vital, authoritative and indispensable  revelation of God—the source material for all of our communication about  God. However, the Bible also models for us that we learn about God best  through story, characterisation, history, songs, dreams and letters,  not simply through a three-point lecture.
Counsellor
The  Holy Spirit promised to lead the first disciples into truth and his  presence with his people encourages us to believe that he is more than  able to transcend our cultural location in revealing God to us. The  simple act of praying before opening God’s word or daring to communicate  it to others is more than just a formality; it is a self-conscious  attempt to submit ourselves to the leading of Spirit. Reliance upon  God’s Holy Spirit, who is at work both in God’s word and in God’s world,  is our only hope for effective communication.
Community
Our  openness to God’s truth is affected by our cultural location as so  often we inherit cultural blind spots in our reading of scripture. As a  Western Christian I am aware that the individualism of my society shapes  the way that I read the Bible and that the affluence of my culture, for  example, makes it difficult for me to hear the challenge of God’s word  about caring for the poor. The most obvious way around this is to make  use of God’s provision of a worldwide Church. By listening to Christians  from other cultures as they seek to interpret God’s word we are  provided with another perspective on scripture which can challenge or  complement our own. To our shame Western Christians are often very  willing to point out the theological flaws in the rest of the world but  are often unwilling to listen to our brothers and sisters return the  favour and critique the syncretism rife in the Western Church. This  insults the global Church and weakens the Western Church.
Culture
C.S.  Lewis argued that just as fish do not feel wet, we are often unaware of  our cultures and their influence on us. However, culture is to be  recognised as a gift from God. The Book of Revelation hints at the  persistence of different languages in heaven and that this great  diversity of cultures used to worship the lamb is particularly honouring  to God. The Apostle Paul, while in Athens, is not afraid to connect  with the pagan poets of his day and to use them as bridge points to help  bring the gospel to the spiritually needy city. Culture is good and  becoming a culture-watcher is a vital part of becoming an effective  communicator of the gospel for two reasons: (1) because as we become  aware of our cultures we are better equipped to see how they shape our  own understanding of the gospel and (2) because we will be able to  communicate that gospel more effectively both within our own culture and  cross-culturally.
Let me offer three tips to becoming more aware of our cultures. First, spend some time outside of your culture or at least talking with people from different cultures. Second, find a part of your own culture that you enjoy and become as well informed as you can in it. Whether it is film, art, sport, literature, politics or music, listen to the culture and find things that you can thank God for as well as things you think God would challenge. Third, leave your armchair and listen to people, ask questions and be inquisitive. Learn about cultures at the grassroots level.
It is vital that we become both faithful and relevant in seeking to reach out with the message of Jesus Christ. By itself faithfulness can simply be a stale restatement of familiar truths, or even worse, an imposition of a past generation’s cultural expression of the faith. By itself relevance can end up being faddishness, or even worse, an unwitting assimilation of the norms of our cultures. But coupled together relevance and faithfulness can allow us to become Christ-like in our communication and bring God’s unchanging message to an ever-changing world.
Endnote
Walls, Andrew. 1996. “The Gospel as Prisoner and  Liberator of Culture.” in The Missionary Movement in Christian History: Studies in  the Transmission of Faith. Edinburgh: T & T Clark, 7.
First published in Lausanne World Pulse