This is a guide for K-12 schools to learn the basics of how to raise money and to help generate fundraising ideas. We want your school to be so good at fundraising that you can afford to gild your students’Read more…
A Nifty Guide to Donor Segmentation
It’s time to stop thinking your nonprofit can address all people in a similar fashion. Donor segmentation allows you to provide the kind of specific, personal communications that satisfy donors and lead to more donations. WHAT IS DONOR SEGMENTATION? A donorRead more…
Is There Really Such a Thing as Donor Fatigue?
That God owns everything and that we are only stewards of all resources is a biblical truth which Christians believe, but not as popularly practiced. I teach my fundraising-students that these two basic principles of divine ownership andRead more…
Capturing the Hearts and Imaginations of our Children
Five-year-old Josiah Duncan of Prattville, Alabama was recently taken aback when he saw a homeless man come into the local Waffle House. Naturally, he did what five-year-old kids do…stare and start asking his mom questions. All of us who have childrenRead more…
list of ways to instill a generous nature in your children
As parents, we know how egocentric our children can be at times. Do you feel that when holidays and birthdays roll around, all your children talk about is getting presents? Does “I want this..” and “me, me, me” seem toRead more…
How to Teach Your Kids Generosity
“MINE!” We have all been around the siblings fighting over the last piece of cake. In fact, we’ve been those kids. It doesn’t take long to realize that generosity and “sharing” have to be taught. Eventually we grow up aRead more…
Nine Ways to Master Donor Acquisition
Organizations value acquisition over retention at every giving level. Larger nonprofits tend to balance acquisition and retainment, but many smaller organizations don’t have the money or staff to do so. Smaller nonprofits focus on retention, but they know that acquisitionRead more…
The Ultimate Guide to Donor Retention
Don’t lose touch with the people who matter. For nonprofits, the people who matter are donors. They’re not just donations, but volunteers and advocates for your cause. Donor retention is how nonprofits stay in touch with donors, so that, years from now, strongRead more…
How to Say Thank You: The Genuine Fuel for Your Capital Campaign
How many thank you notes or letters or emails do you write every day? Are they formal and official sounding, or do they really reflect your personal appreciation? Here’s a thank you letter I received recently. Dear Andrea: ThankRead more…
FREE copy of The Business of Generosity: How companies, non profits and churches are working together to deliver remarkable good
Generosity is more than a donation. It’s more than a fleeting feeling of wanting to help someone else. Generosity is a way of living and being that pushes us to make the world a better place. It’s the passion andRead more…