This is one question that runs in my mind whenever I turn on my screen. Get me right am not saying that advertising what we offer is bad but. The point here is if the program is to run for one hour, why use half of it is used for advertising? Am doing a research on the role of media in evangelism but in my survey I have made in a district, 80% of the churches use media to announce upcoming events or the new book on market or where the church is found.

In a discussion with some students, a young man raised a question “if I was desperate to a point of committing suicide and by mistake I flip into the channels will I find a program that we speak to my soul such that I change my mind?” This is one aspect that I think we have to address as we seek to use the media for evangelism. Every day there desperate souls that are yearning to hear just one word to help them get on track but if all we can proved is our products then we have lost it.

That reminds me of the great commission Matt: 28:19-20(NLT) “therefore, go and make disciples of all the nations, baptizing them in the name of the Father and the Son and the Holy Spirit. Teach these new disciples to obey all the commands I have given you. And be sure of this: I am with you always, even to the end of the age.” The media comes to us as one of the means of reach out to nations so we have to use it to the maximum. Just think of people in an Islamic world that are not allowed even to acquire any literature talk about Jesus. All they have is you to encourage them, give them a message of hope so you can’t afford blowing away 30 minutes talk about the new book, CD, t-shirt.  Before we start out any program let’s read out this verse to remind us that which is a head of us. Eph 5:16(NLT) “Make the most of every opportunity in these evil days.” We have to uses every opportunity that we have. I keep telling my friends that the devil does not miss use any of his microsecond. An advert that runs two minutes would win thousands to go to disco hall why then blow up our time that we would have used to win thousand for the kingdom. Have it in mind that we are struggling for one audience so we can’t afford losing them to the devil.