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Generosity campaigns and other resources

Author: Sas Conradie
Date: 31.07.2012
Category: Resource Mobilization

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I hope that you found the generosity resource lists useful. Hopefully the lists will create further generosity awareness and use of generosity resources to catalyse a global culture of Christian generosity and wise stewardship in support of global mission, especially where it is most needed. We received very encouraging responses from Christian leaders. On Friday one of the leaders in the World Evangelical Alliance sent me this message ‘Sas I received this piece [the list on Tuesday] and am wondering if you have done the next pieces.’ It is a great encouragement to know that somebody of this leader’s stature is looking forward to the rest of the generosity resources lists. Other people contacted me with requests to include resources in the lists.

Today, I want to mention a few generosity campaigns or ‘organized and active ways to encourage generosity’. In July 2011 the leaders of the Lausanne Movement and World Evangelical Alliance asked the Global Generosity Network to launch a generosity campaign to encourage generous living and Kingdom giving amongst Christians. What is interesting is how many what could be called generosity campaigns already exist. Here are a few of them including the Global Generosity Campaign. I hope that this will stimulate engagement in these campaigns but will also generate ideas about possibilities in different regional and national contexts.

Generosity campaigns that I am aware of:

  • Global Generosity Campaign (http://generositymovement.org/about/) aims to catalyse generosity collaboration, create generosity awareness, encourage generosity commitment and facilitate generosity engagement. It consists of a challenge to sign the Generosity Declaration (http://generositymovement.org/network/), subscribe to a 40 Day Generosity Devotional (http://generositymovement.org/category/resources/study_guides/) and use various generosity resources for generous living discipleship. A specific giving pledge is also being looked at.
  • Micah Challenge (www.micahchallenge.org/) is a global coalition of Christians holding governments accountable for their promise to halve extreme poverty by 2015. Micah Challenge organises annual campaigns (see for example www.micahchallenge.org/campaigns/micah-2012) to challenge Christians to engage in areas of poverty need and to give to address poverty.
  • 90 Days of Blessing (www.globaldayofprayer.com/90days_prayer.html) could be called a campaign from the Global Day of Prayer. It encourages Christians to become vessels of blessing through prayer and voluntary compassionate action in their communities. As such it might be seen as some form of generosity campaign.
  • The ‘Generous You 21-Day Giving Challenge’ (http://generousyou21.ning.com/) is designed to inspire and encourage people to intentionally commit themselves to one act of generosity over a period of 21 days and then share their stories. The Challenge is part of www.generousyou.com/, an online learning experience designed to help Christians grow in their understanding and appreciation of the message of biblical generosity. The experience consists of brief readings; video teaching from great teachers like Andy Stanley, Chip Ingram, and others; video testimonies of individuals on their giving journeys; personal journaling online to put on paper what God is doing in your heart; and the Giving Challenge.
  • ‘40acts – do Lent generously’ (www.40acts.org.uk) is a challenge to Christians to take part in 40 simple acts of generosity to impact the lives of others. It starts with creating a giving jar and ends with a challenge to tell somebody about Jesus. As the campaign website says ‘What could be more generous than helping someone along the way to salvation?’ Leading up to Easter daily reflections are provided to help people in their generosity journey. Initiated and managed by Stewardship in the UK, the campaign is spreading to other countries. The campaign attracted 5051 daily email subscribers in 2012. The target for 2013 is 100,000 participants. This can be achieved if people across the world will participate.
  • Bountiful (www.stewardship.org.uk/harvest) is a Stewardship (UK) campaign to encourage celebrating generosity during Harvest.
  • Ilikegiving (http://ilikegiving.com/) is an internet based campaign with videos of daily giving stories. People can take videos of their generosity acts and upload them on the site. People who participate motivate their friends and acquaintances to join in the campaign. Just take a video of your generosity act and post it to the site.
  • Give with Joy (www.GiveWithJoy.org) is a nationwide radio and online media campaign to inspire greater generosity in a country. Using a 40 day generosity campaign message based on Brian Kluth’s 40 Day Generosity Devotional, the campaign culminates in a generosity day when as many Christians as possible in a country are mobilized to serve people in need. There is great interest in this campaign in Guatemala and other Latin American countries.
  • The Missions Africa Trust Fund (http://community.generositymovement.org/en/resources) can also be seen as a specific campaign to mobilize financial resources from Africa and elsewhere to support mission initiatives in Africa and from Africa to the rest of the world.
  • In South Africa a tradition developed in many churches to use Pentecost as a specific day to encourage mission giving through faith promises. Contact Dr Richard Verreyne (rmverreynne@telkomsa.net) for more information.
  • In the UK there are a few interesting secular giving campaigns including the Give More Campaign (www.givemore.org.uk/), Legacy10 Campaign (http://legacy10.com/) and the Philanthropy Review that published a ‘Charter and call-to-action’ (www.philanthropyreview.co.uk/Philanthropy%20Review%20Charter.pdf) to encourage more people in the UK to give and people to give more.

Keywords: Lausanne, Sas Conradie, Resource Mobilization, generosity campaigns

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