Every genuine communicator of the gospel seeks to make the message both faithful to God’s revelation and relevant to the culture they are communicating to. Yet historically and from our contemporary experience we often fail in both areas. What help is there?

Jesus Christ Jesus is God in human flesh, but not just generic human flesh; God became Jewish flesh. Jesus abided by Jewish customs and laws, spoke Aramaic and used the local idioms. Jesus used the everyday experiences of his audience (agriculture, fishing, eating) as a means to communicate the good news of the kingdom. Jesus’ message connected with people because he connected with their culture. Yet Jesus’ message is prophetic; Jesus finds safe language to deliver a dangerous message. He is criticised for getting too close to the outcasts of his society, to the social misfits and moral failures; and yet, even his enemies can find no sin in him. Jesus models for us a relationship with our cultures; he demonstrates a way to be in the world but not of it.

Canon Scripture is both human and divine—written into a specific human context and yet the unfailing word of God for all time. Good Christian communication acts as a bridge between text and context as we expound and apply the timeless truth of God. Unfortunately our preaching is often more like a pier than a bridge. Some of us are good at finding appropriate links with popular culture and telling amusing stories that grab the attention. Others of us ground our message in the solid rock of biblical truth but fail to connect it to the everyday experience of our audience. The Bible provides the vital, authoritative and indispensable revelation of God—the source material for all of our communication about God. However, the Bible also models for us that we learn about God best through story, characterisation, history, songs, dreams and letters, not simply through a three-point lecture.

Counsellor The Holy Spirit promised to lead the first disciples into truth and his presence with his people encourages us to believe that he is more than able to transcend our cultural location in revealing God to us. The simple act of praying before opening God’s word or daring to communicate it to others is more than just a formality; it is a self-conscious attempt to submit ourselves to the leading of Spirit. Reliance upon God’s Holy Spirit, who is at work both in God’s word and in God’s world, is our only hope for effective communication.

Community Our openness to God’s truth is affected by our cultural location as so often we inherit cultural blind spots in our reading of scripture. As a Western Christian I am aware that the individualism of my society shapes the way that I read the Bible and that the affluence of my culture, for example, makes it difficult for me to hear the challenge of God’s word about caring for the poor. The most obvious way around this is to make use of God’s provision of a worldwide Church. By listening to Christians from other cultures as they seek to interpret God’s word we are provided with another perspective on scripture which can challenge or complement our own. To our shame Western Christians are often very willing to point out the theological flaws in the rest of the world but are often unwilling to listen to our brothers and sisters return the favour and critique the syncretism rife in the Western Church. This insults the global Church and weakens the Western Church.

Culture C.S. Lewis argued that just as fish do not feel wet, we are often unaware of our cultures and their influence on us. However, culture is to be recognised as a gift from God. The Book of Revelation hints at the persistence of different languages in heaven and that this great diversity of cultures used to worship the lamb is particularly honouring to God. The Apostle Paul, while in Athens, is not afraid to connect with the pagan poets of his day and to use them as bridge points to help bring the gospel to the spiritually needy city. Culture is good and becoming a culture-watcher is a vital part of becoming an effective communicator of the gospel for two reasons: (1) because as we become aware of our cultures we are better equipped to see how they shape our own understanding of the gospel and (2) because we will be able to communicate that gospel more effectively both within our own culture and cross-culturally.

Let me offer three tips to becoming more aware of our cultures. First, spend some time outside of your culture or at least talking with people from different cultures. Second, find a part of your own culture that you enjoy and become as well informed as you can in it. Whether it is film, art, sport, literature, politics or music, listen to the culture and find things that you can thank God for as well as things you think God would challenge. Third, leave your armchair and listen to people, ask questions and be inquisitive. Learn about cultures at the grassroots level.

It is vital that we become both faithful and relevant in seeking to reach out with the message of Jesus Christ. By itself faithfulness can simply be a stale restatement of familiar truths, or even worse, an imposition of a past generation’s cultural expression of the faith. By itself relevance can end up being faddishness, or even worse, an unwitting assimilation of the norms of our cultures. But coupled together relevance and faithfulness can allow us to become Christ-like in our communication and bring God’s unchanging message to an ever-changing world.

Endnote Walls, Andrew. 1996. “The Gospel as Prisoner and Liberator of Culture.” in The Missionary Movement in Christian History: Studies in the Transmission of Faith. Edinburgh: T & T Clark, 7.

First published in Lausanne World Pulse