Millennials (b 1980-1995)
- 27.4% of US population
- 60% of Millennials give to charity each year, donating an annual average of $481 across 3.3 organizations.
- 11% of total US giving
Millennials prefer text messages and are active daily on social media. These donors check personal email infrequently and are generally unresponsive to voice calls.
Millennials are most likely to contribute to work sponsored initiatives, donate via mobile and watch online videos before making a gift.
Gen X (b 1965-1979)
- 26.6% of US population
- 59% of Gen X give to charity, donating an annual average of $732 across 3.9 organizations.
- 20% of total US giving
Gen X prefer text messages or voice calls. These donors regularly check email and stay up to date on social media feeds.
Gen X are most likely to fundraise on behalf of an organization, make a pledge, and volunteer their time.
Boomers (b 1945-1964)
- 26.4% of US population
- 72% of Boomers give to charity, donating an annual average of $1,212 across 4.5 organizations.
- 43% of total US giving
Boomers receive voice calls, check email regularly, and are considered late adopters of text messaging and social media.
Boomers adopt technology differently, but when they do adopt they do so quickly.
Boomers receive voice calls, check email regularly, and are considered late adopters of text messaging and social media.
Boomers adopt technology differently, but when they do adopt they do so quickly.
Boomers are most likely to make recurring monthly, quarterly and/or yearly donations.
Greatest ( b before 1944)
- 9.0% of US population
- 88% of Greatest give to charity, donating an annual average of $1,367 across 6.2 organizations.
- 26% of total US giving
Greatest prefer voice calls and direct mail. These donors are late adopters of email and do not typically use text messaging or social media.
Greatest are most likely to respond to direct mail campaigns and donate physical goods.