When communicating with the public, it is critical that organisations understand the common
misperceptions that arise and work to consistently present evidence of good practice that
helps to cut through the uncertainty and creates clarity, affinity and trust. Building a better
understanding of the fears that abound among existing and potential donors is therefore a
critical step to creating a more unified strategy for tackling misperception and removing
barriers to engagement. The attached report of nfpSynergy in the UK looks at how organisations and charities can better get a better response from the public. This is also important to churches and ministries. The Report mentions six themes charities need to get across much better in order to address some of the concerns that people have and to strengthen knowledge: 1. Charities are effective and do a great job
2. To raise (more) money, charities have to spend money
3. Charities use your donations carefully and wisely
4. Charities are highly regulated and adhere to a range of strict standards
5. Charities work together wherever possible for common goals
6. Charities need public donations because they really do make a difference This is an excellent report that every ministry, church and Christian organisation should read and consider.