To facilitate a truly global conversation, we ask Christian leaders from around the world to respond to the Global Conversation’s lead articles. These points of view do not necessarily represent the Lausanne Movement. They are designed to stimulate discussion from all points of the compass and from different segments of the Christian community. Please add your perspective by posting a comment so that we can learn and grow together in the unity of the Spirit.

A response to Jo Plummer - Thinking Bigger About Business

Jo Plummer makes a very important point when she says that we need to think bigger about business.  Few would argue with the fact that business, in and of itself, brings value to the world, to the Church, to the local community, and to individual stakeholders.  But I also believe that we need to assert the differences that exist between “business as usual” and “business as mission” (BAM).  Business as Mission is not the same as running any successful business and I see a tendency for observers and thought leaders to dilute the distinctiveness of BAM whenever the intrinsic value of business as a virtue in and of itself is projected.

As one among many who are advocates or practitioners of BAM, I see my role as acting in response to God’s call to bring in His kingdom in all its fullness. A BAM company is a commercial business whose explicit goal and raison d’etre is to serve kingdom concerns, which essentially consists in developing people and glorifying God.  This is very different from the purpose for which the rest of the world may engage in business.  There are at least 3 ways in which a BAM business is different from other businesses. I believe that each of these ways will cause us to “think bigger about business” as we consider the role of business as mission.

Firstly, a BAM business has a different starting point, which is to bring in the Kingdom of God.  There are many things that the Body of Christ does to achieve that goal.  One of those is to create wealth so that

1. More can be ‘sent’ (“And how can the preach unless they are sent…” Rom 10:15, NIV), and
2. More can be fed, clothed etc. (“whatever you did for the least of these brothers of mine, you did for me.” Mt 25:40, NIV).

Secondly, the everyday choices made by a BAM entrepreneur in running his or her business are influenced by a desire to use the business as a means to extend God’s Kingdom.  For example, she is committed to the development of one’s employees, partners, suppliers and customers: all as God’s children, to the same extent, or sometimes more than that of being profitable.  For a non-believer the goal may be to build his or her own kingdom with social responsibility as a by-product or even a core value of the company, but does it not supersede the other primary goals such as profitability.