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Glocal Evangelism: Using Films in Toronto

Autor: Sadiri Joy Tira
Fecha: 18.06.2010
Lugar: Toronto | Canadá
Category: Medios y Comunicación

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Publicado originalmente en inglés

The word “glocal” was originally coined to express a new interweaving of “local” and “global” in business and communication advertisements. In evangelism and missions, I propose that Christ’s followers must be engaged in local and global arenas simultaneously.1 This has also been suggested by Charles Van Engen, who says that local churches must be doing “glocal” missions.2

Glocal evangelism and missions is an alternative to the traditional practice of doing “home” and “overseas” missions, or “here” and “there” evangelism.

Glocal Evangelism in Toronto The city of Toronto is considered by demographers to be the most multiethnic, multicultural city in the world.3 Since moving into the Greater Toronto Area (GTA) over a year ago, I have witnessed firsthand collaborative evangelistic and mission projects by several local churches, para-church organizations, and individuals committed to the cause of Jesus Christ. These individuals and groups join forces to reach GTA’s diaspora population by distributing several evangelistic films: The JESUS film, Magdalena, and Damascus. These people have become “glocal Christians” representing “glocal congregations.” Such local collaborative evangelistic outreaches have global ripple effects. Below is an introduction to each film.

The JESUS Film

  • Most widely distributed film in history.
  • Translated into over one thousand languages.
  • Seen by over three billion viewers worldwide.
  • Most accurate film ever made on the life of Jesus Christ (based on the Gospel according to Luke).
  • Approved for distribution by Al-Azhar University at the Cairo Book Fair, this film has been the bestseller for years.

Magdalena

  • Reveals what can happen when women (people) refuse to live in defeat and chose to discover their real value.
  • True story of Jesus seen through the eyes of Mary Magdalene: a story of tenderness, freedom, purpose, and hope for the future.
  • Portrays how the love Mary Magdalene experienced changed her life and the man she followed changed the world.
  • Available in English, French, Spanish, Arabic, and Portuguese languages

Damascus

  • Life story of Saul, whose name was changed to Paul.
  • He entered Damascus a persecutor and left an apostle.
  • Entirely filmed in Syria and released in March 2009.
  • Highly acclaimed by the Syrian government and endorsed by the Vatican.
  • Now available in English, French, Italian, Arabic, Farsi, Hindi, Russian, Turkish, and Urdu.

Power of Films Glocally We are living in a technological age and most of our gadgets are digital. The evangelistic films distributed by many glocal Christians and congregations penetrate homes, apartments, condominium complexes, and dormitories. Imagine these films getting into living rooms, family rooms, and even bedrooms. Not many evangelists have access to these private places.

I have heard firsthand stories of Muslims having dreams about Jesus Christ, and consequently surrendering their lives to the Saviour. I have also heard stories from people of different nationalities and linguistic backgrounds who, after watching these films in the secret places of their homes, decide to follow the Master Jesus. These people then form their own “faith community.” Indeed, these films are highly effective in reaching the more private and secluded fractions of our society. I am witnessing the impact of these films in GTA.

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Palabras clave: technology, mission, evangelism

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